Allied Floorcoverings sees the Light! 27-Apr-2009
Allied Floorcoverings is a highly succesful Carpet Wholesaler who has been serving the carpet industry in Australia for over 30 years. When Lunetic first discussed the benefits of taking his business online, Mike Wilson, Allied's CEO, was dubious about the benefits that the internet could bring to his business. He already had a team of experienced representatives that called regularly on carpet retailers to present his range of Floorcoverings, could an online presence increase his exposure further?
After discussing all aspects of his business, there did appear to be an area in Allied's marketing that it was felt could be addressed more effectively utilising the internet. Allied's range of Commercial and Heavy Duty Domestic Carpets have high appeal to Architects and Interior Designers but addressing these busy groups of people through normal representation was very expensive and time-consuming.
We designed a simple clear site that was able to display the full range of Allied's carpets, and incorporated picture galleries that displayed each colour in detail showing texture of carpet. The all important back-end of the site incorporates Allied Floorcoverings client database which now allows them to email regular newsletters and keep in contact with all their Retailer, Architect and Designer clients at a fraction of the cost of mailings. Mike and his team conducts regular seminars with Architect Firms and the site is now a point of reference for those architects wishing to refer back to the product ranges and specifications.
Within a week, Mike had a call from one of his major Brisbane Carpet Retailers who congratulated him on the site, saying that it had made it much easier and quicker for him to run through colour options with his clients.
Carpet is a tactile product that most people like to touch and feel and internet images will probably never replace sample swatches, but anything that saves time in a retail shop is a bonus for all concerned.
One of the major benefits of the site is that Allied are now able to provide much greater marketing support to their valued retailers, by promoting their range globally and introducing additional business to them, from Architect and Interior Designer enquiries.
ALLIED FLOORCOVERINGS SITE FEATURES: www.alliedfloorcoverings.com.au
Contact Us Form
SMS and email notification of Contact
Integrated Customer Database
Content Management System
Full Email Marketing Capability
-All on a single platform-
TOTAL COST: Under $4,000.00 plus hosting fees.
LUNETIC Online Business Solutions - not just websites!